35th China International Toys & Education Fair in Shenzhen, China

The 35th Shenzhen International Toy & Education Fair

( The Largest Toy Show and Exhibition in South China )


Eastern Progress Company Limited has participated in the Toy Show held from April 7 to 9 (Fri-Sun) 2023 at Hall 15-17 of Shenzhen World Exhibition & Convention Centre, with an exhibition featuring the latest toys and games from the Chinese mainland, Hong Kong, and overseas markets, according to Guangdong Toy Association.

Our exhibits include plastic toys, plush toys, educational toys, suitcases, and children's toys. Our licensee brands include “ Klein Bosch “ ,  “ My Little Farm “, “ Baby Shark “ , “ BuBu “, “ Space Rabbit ( Tu Xingxing ) “ ,“ 44 Cats “ and others .


More than 1,400 exhibitors from 6 countries and regions, including mainland China, Germany, Hong Kong ( China ), Korea, Italy, and the US have registered to exhibit products such as electronic toys, wooden and paper toys, soft stuffed toys, dolls, construction sets and blocks, pre-school educational products, STEAM (science, technology, engineering, arts, and mathematics) tools, pre-school amusement playsets, and strollers.

Forums on cross-border e-commerce live-streaming, brand licensing, and STEAM development will be organized during the exhibition to promote the industry’s development, according to the fair’s organizer.

Only visitors over 16 years old can register to visit the fair when it opens to the public at noon on April 9, at which time the exhibits will be on sale.

As for online visitors, E-connect 360 will provide them with live-streaming programs and a networking platform. Buyers can connect with local and international exhibitors and explore sourcing opportunities.


China’s toys account for about 70% of the world market share, and Guangdong is the largest toy production and export base in China, the global toy consumption reached 100.4 billion USD 


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